Product Roadmap Tool & Feature Request Tracking
Build what matters most to your customers
A visual product roadmap connected to real customer feedback. Track feature requests, manage your backlog with RICE scoring, plan releases, and close the loop when features ship. Product management driven by customer demand, not guesswork.
Complete Product Management Toolkit
Six capabilities that connect customer demand to your product roadmap.
Visual Product Roadmap
A timeline-based roadmap showing planned, in-progress, and completed features. Share it with stakeholders and customers to align expectations.
Feature Request Tracking
Capture feature requests from customers and support conversations. See which requests have the most demand and highest revenue impact at a glance.
Prioritised Backlog with RICE Scoring
Score and rank backlog items by reach, impact, confidence, and effort. Make data-driven build decisions tied to real customer demand.
Release Management
Track releases with changelogs, notify affected customers, and measure feature adoption post-launch. Keep everyone informed automatically.
Bug Tracking Pipeline
Log bugs tied to customer reports, track resolution status, and automatically update customers when issues are fixed. No bugs slip through.
Customer Feedback Loop
When a requested feature ships, automatically notify every customer who asked for it. Close the loop, drive engagement, and show customers you listen.
How It Works
Three steps to customer-driven product management.
Capture Customer Demand
Feature requests flow in from your customer portal, support conversations, and CS team notes. Every request is linked to the customer and their ARR.
Prioritise and Plan
Score requests with RICE, weigh revenue impact, and build a roadmap that reflects what your customers actually need. Share it publicly or internally.
Ship and Close the Loop
Track releases, update your roadmap, and automatically notify customers when their requested features are live. Measure adoption and iterate.
Why SaaS Teams Choose Hotdog Factory for Product Management
Build the Right Things
Feature requests tied to customer ARR and health scores mean you prioritise based on real business impact, not the loudest voice in the room.
Faster Feedback Loops
Automated notifications when features ship mean customers know you listen. This drives engagement, satisfaction, and reduces churn from unmet expectations.
Stakeholder Alignment
A shared, visible roadmap keeps product, CS, sales, and leadership aligned on priorities. No more conflicting promises to different customers.
Revenue-Driven Decisions
See the total ARR behind every feature request. Understand whether building a feature retains revenue, unlocks expansion, or wins new deals.
Frequently Asked Questions
How is Hotdog Factory different from Jira or Linear?
Jira and Linear are developer-focused project management tools. Hotdog Factory is a customer-facing product management platform. Feature requests come directly from customers with ARR attached, the roadmap can be shared publicly, and shipping a feature automatically notifies every customer who requested it. It connects what customers need with what your team builds.
Can customers submit and vote on feature requests?
Yes. Through the customer portal, your customers can submit feature requests, vote on existing ones, and see the public roadmap. Each request is linked to their account, so your product team can see the total revenue impact behind every request when prioritising the backlog.
How does RICE scoring work in Hotdog Factory?
RICE scoring evaluates each feature request on four dimensions: Reach (how many customers it affects), Impact (how much it matters to each customer), Confidence (how certain you are in the estimates), and Effort (how long it will take to build). Hotdog Factory auto-populates Reach and Impact from your customer data, so scoring is faster and more accurate.
Can I share the roadmap publicly with customers?
Yes. You can publish a public-facing version of your roadmap through the customer portal. You control which items are visible and at what level of detail. Customers can see planned features, provide feedback, and track progress on items they have requested or voted on.
Explore Related Features
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